|Create Date||August 10, 2017|
|Last Updated||August 10, 2017|
Podcasting allows you to promote content to your customer base in a way that is truly unique.
Podcasts are considered “push” content. Because they are in audio format, they are available to your customers at whenever and wherever they want to consume it.
Unlike video, which requires a user to be visually engaged, or text, which requires reading, podcasts are portable and allow your audience to listen as they perform other tasks. This also makes the content “on demand.”
Your podcasts allow you to highlight your expertise, and illustrate why your products or services are the best. It can all be accomplished without doing any traditional marketing.
Your customers face thousands of ads every day.
You can reach them without advertising by giving them quality content in the form of podcasts. Because podcasts are versatile, you can produce varied types of content for your audience, and you do it in your own words, using your own unique voice.
You are essentially having a conversation with your listeners. They can hear you interview experts, cover the latest industry news, or give them how-to lessons on improving their lives or businesses.
Reaching Niche Audiences
Finding niche audiences can be difficult with many types of traditional advertising platforms. Even if you manage to penetrate a niche market through Facebook or Google ads, you now need to deliver unique content to that audience.
Podcasting allows you to segment your content marketing. You can chop up each episode, pulling content that relates to different niche audiences. This gives you the ability to provide different segments of your customers with content that matches their specific needs.
Give your content your unique voice. Articles, white papers, and blogs are all great ways to position yourself as an expert in your field. They are essential to presenting your business as the “go-to” in your niche.
However, text is one-dimensional.
Imagine your customers being able to hear your voice, to be able to hear you inject your enthusiasm into your content.
Providing clients with consistent, useful information on a regular basis makes you an authority in their eyes.
Remember, your customers are spending their hard-earned money. They want to know that they’re not going to lose. When they hear your voice, and the info you provide, it overcomes a lot of barriers to making the sale. Studies show that hearing someone’s voice forges deeper connection vs simply reading their words.
We all learn differently. Psychologists feel that there are 4 types of learners:
Podcasts are the best way to reach auditory learners. Hearing your voice helps your marketing message stick. The inflection and enthusiasm in your voice translates to a longer lasting memory of what you’re saying.
Film producers and TV commercial creators understand the power of tying audio and visual stimulus. This is why most critical movie scenes, and almost all commercials, use carefully selected music. This is to form an association between the visual and the song. Using audio can help form a powerful tie-in between your content (marketing message) and your customers.
In addition, because you can spin the audio content into text (transcriptions of your podcast), video, and leave a comment section on your podcast page, you can engage three of the four learning types, making your message last even longer with your audience while positioning you as a knowledgeable expert in your field.
Brand Awareness and Loyalty
Because you’ll be using your podcast to share useful information in conversation form, your audience feels they are benefiting from your broadcasts – because they are!
- Continually delivering useful info to your customer base builds both brand loyalty and brand awareness.
If you want word of mouth to help bring in new customers, podcasting is for you.
When you give your customers something free, they are apt to tell their friends. Remember, there are a lot of free info sites online, but most of them are thin on content. This frustrates customers.
You can stand out by sharing fantastic information. The more your customers love your podcasts, the more they’ll tell their friends about them. This helps spread the word freely, and, again, positions you as an expert.
With this bundle we provide an abundance of templates that you can use to help automate and streamline your interview podcast interview process.
To get the promotion power you need, start with the tools included in this DFYTemplates package...
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